Ken Latham

Partner
Mobile: 07989 321854

Email: ken@autoelan.co.uk

I started off in the Motor Trade at an early age as my Father was  a used car dealer and garage owner, so my earliest recollections are of helping/hindering him with car  cleaning and preparation. I later rose to the dizzy heights of junior forecourt attendant at his petrol station.

It was great when your Dad came home in a different car every day especially as he had a real passion for Jaguars, Rolls Royce & Bentley cars, and even the odd Buick, Cadillac or Oldsmobile. That passion has rubbed off on me and has never left.  Even today I get a thrill each time I drive a different car even though I have handled literally thousands over the last 30 years or so.

It was inevitable that I would end up working in the Motor Trade and after a few years of selling and dealing in used cars I gravitated towards new car sales with a medium sized multi- franchise group and ,over the next 10 years, made my way from sales man to Group Operations Director.

The role of Operations Director gave me a opportunity to experience every aspect of the Motor Trade incorporating sales, used car acquisition and disposal on a grand scale, service, parts, dealing with manufacturers and, of course, the most important aspect of all – customer satisfaction. All of the above combined to give me a wealth of experience and knowledge of the Motor Trade which I know will benefit our customers today.

The greatest benefit of such a diverse role is that it allowed me to meet and work with so many dedicated and professional people who all had the same philosophy – there are no short cuts to customer satisfaction, and just like in my first job at the petrol station you can only get out what you put in. With that in mind it was great to hook up with my old friend and fellow petrol head Nigel Venus who, like me, has many years of experience and a real passion for cars and customer service.

We are both still enjoy working together and look forward to using all those years of experience to help you choose the perfect car.